Don’t SaaS me, or I’ll SERP you right in the ROI!

We’ve all done it. Admit it. We’re reading something on social media, and come up against an acronym that totally throws us for a loop.  You gingerly tiptoe past it, and continue reading, hoping that it wasn’t important to the intent of the article you’re reading.

SERP, SEO, ROI, XML, PPC, TGIF. Actually you should be able to figure out the last one.

What do they all mean?

I’ve collected some definitions of the most common ones I come across, and at the end of this screed, I’ll link to a neat Glossary of Acronyms for Online Marketers. There’s 88 more in there!

  • SERP – Search Engine Results Page. What you get when you search for something on Google/Bing/Etc.
  • SEO – Search Engine Optimization. Optimizing a web page so that it ranks higher in SERPs.
  • PV – Page Views. This is simply a count of how many times a web page is displayed.
  • SWOT – Strengths, Weaknesses, Opportunities, Threats. A structured formula that can be used to judge a project or startup.
  • CTA – Call To Action. “CLICK HERE,” “DOWNLOAD NOW,” “SIGNUP NOW!” A callout on a webpage that suggests the visitor do something, or sign up for something.
  • CMS – Content Management System. Manage, create, & publish content from a central source.

The rest of these are more Marketing based.

  • B2B – Business to Business. A business that targets it’s services or products toward other businesses.
  • B2C – Business to Consumer. A business that provides a service or product to a consumer.
  • CPC – Cost Per Click. An advertising option where the advertiser pays each time a link in their ad is clicked.
  • CTR – Click Through Rate. The number of times someone clicks on your CTA. Used with PVs for analysis on how effective an ad campaign is.
  • PPC – Pay Per Click. Same as CPC.
  • ROI – Return On Investment. Was it really worth it?
  • SaaS – Software as a Service. On-Demand online based (cloud based) software services. These are always available to a customer, as long as he has internet access.
  • CAN-SPAM – Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003. A law that attempts to regulate the unsolicited spam that shows up in your email in-boxes.

The last one I have is WYSIWIG – What You See Is What You Get. Let the buyer beware.  No, actually it refers to any editor that allows the user to see what the finished product will look like as they build it.

Now, if you’re head is still firmly attached, and not spinning, here is an interesting Infographic put together by Molly Hoffmeister (@MHoffPardot), over at (I love good Infographics)


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