Don’t listen to him, he’s not "an #SMEM expert!"

What does it take to be an expert in something?

Is this a valid criticism?

Has SMEM become a marketing tool?  Too many people slap a #smem hashtag on stuff that really doesn’t belong.

What is SMEM? What should it be?

My thoughts are that SMEM should be used on messages that are directed to the target public.

Maybe use SM4EM for inter-office communications, or subject matter that doesn’t need to be directed to the general public.

Right now there is no standard hashtag being pushed for John Q Public to follow for information and updates.

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